| A blog is a simple but powerful tool which all marketers and businesses should be utilising to explode their sales, build credibility and improve customer retention. I've been doing a lot of research with regards to blogging and came across a case of a 19 year old kid who was making something ridiculous like $50,000 a year with a blog on mobile phones, from his bedroom! This is an extraordinary case but clearly there is a good earning potential through blogs, however they do take time to grow and build up a readership. Blogs provide a very simple, quick and easy means to add fresh content to your website. As I’m sure you’ve heard many times over ‘content is king’ from a search engines’ view point and by providing high quality, regularly updated content your website should benefit with regards to your search engine ranking. By providing fresh, high quality relevant content you will gain an increase of both first time visitors and repeat visitors, they will come back to check out your new content. Providing it’s interesting, relevant and useful to them, you will begin to build relationships with your readers, increasing your credibility and building their trust in you and your business. These repeat visitors will be exposed to your messages more and begin to trust you and your recommendations. This in turn will fuel sales and referrals. Just make sure you don’t recommend a product you haven’t tried, if it is bad you will lose all credibility. Whenever you buy a new product, review it in your blog and be brutally honest, your readers will love you for it. Take a completely unbiased view point and talk about both the positives and negatives of each product. In essence you are providing more of an insight into the product than the sales page itself, this will help convert those prospects that are ‘sitting on the fence’ so to speak. As it has been shown that prospects are seven to ten times more likely to buy from a blog recommendation than from other sources! There are many ways in which you can monetize your blog, for example, by using it as a tool to promote your own products or affiliate programs. Other ways that you can generate extra income through your blog are through the Google Adsense program, selling banner/link space as your traffic increases or by adding you own opt-in sign up form to which you send your newsletter or other targeted offers. Your blog can be syndicated using RSS, enabling savvy webmasters to use your blog content on their web pages. This benefits them as they have regularly updated fresh content for their website and benefits you through increased exposure, free targeted traffic and extra inbound links. To get the most benefit from my blog I use a technique called ‘blogging and pinging’, whereby every time I post to my blog, I ping Ping-o-matic.com to inform the search engines and blog directories I’ve updated my blog. You should submit your blog feed to blog directories to gain more exposure. You can do this manually however, these are three automated sources that I have had the most success using and best of all…they are free! http://pingomatic.com/ http://www.rssfeedpromoter.com/. http://www.feedsubmitter.com/ Be passionate about your blog, love your blog. If you do not then it will become obvious through your posts and you are unlikely to be anywhere near as successful as you could be. Add to your blog regularly provide good quality content and reviews and you will be on your way to blogging success. |
7/16/2007
Blogging For Profit; The Simple Success Strategies Of A 19 Y
Blogging: Just How Much of a Phenomenon?
| In a post in my blog, The Webquarters (www.webquarters.blogspot.com), I talked about blogging’s future. Here we will try and arrive at a “measure" for how successful blogging has become, and how much more it is capable of achieving. It is pertinent to note that we are not talking about measuring the success of a specific blog, but of blogging as a phenomenon. Before tackling the admittedly difficult question of measuring its success, let’s pause and ask, What is blogging? At one level, it is a tool which individuals use for communication and self-expression. Indeed, this was the only use conceived initially. As its usage soared, it also emerged as a tool for on-line 'communities' to interact and disseminate news or useful information. The most recent emerging use (completely unancticipated in the early years of blogging's existence) is for commercial organizations to interact with various stakeholders. Thus, a reasonably general definition of blogging would appear to be, a technology that lends itself for use by individuals, communities or organizations as a means of communication, information dissemination or interaction. How do we go about establishing a measure of the success of anything? One way is to identify its "potential", and measure what proportion of that potential has been achieved. For example, if your company sells flat-panel TVs, the potential market would probably be equal to the number of households in the world having a household income of more than a certain figure. If you are trying to popularize a new 'world language' that you have invented, the potential probably corresponds to every human in the world speaking the language. If you sell beer, the potential sales would probably correspond to each adult in the world drinking 150 liters a year!* However, it is frequently difficult to assess potential in this manner. A surrogate, more practical approach would be to identify the 'best' achieved by anybody so far. If you are an athlete, your 'best achievable' may be the current world record in your event. In the TV example above, the ‘best achievable’ may be the sales volume achieved by the market-leading company. Thus, the problem reduces to discovering the 'best achievable' usage of blogging. To do this, we must stretch our imagination a bit and ask, what are the "best" technologies** that meet roughly the same needs that blogging does, and what is the usage they have achieved? The “best” technologies we have that allow communication, information dissemination or interaction are probably telephones, email, and conventional web sites. The number of telephone lines (fixed and mobile) in the world is estimated at around 2.1 billion. Similarly, the number of email users is in the region of 600 million. How many websites exist in the world? Yahoo indexes 19 billion web pages, while Google indexes about 9 billion. Taking the smaller of the two, and assuming the average website has around 20 pages, the number of websites may be approximated as about 500 million. Let’s be conservative, taking the smallest of the 3 figures (for telephones, email users and websites) which is 500 million. To be play it even safer, let us assume that many websites represent uses that blogs just cannot. So let us say that the figure of 500 million overstates the figure we are looking for by 90%. This leaves 250 million (assuming many websites are defunct, etc.). It appears safe to say that this represents the usage that blogging must achieve. Thus, the “best achievable” number of blogs is, at the very least, 250 million. The current number of around 80 million thus suggests that blogging has covered about a third of the distance to its “best achievable” usage. Of course, we will be shortchanging blogging if we end this analysis without considering time frames. While telephones have taken 20+ years to reach their current usage (counting only from the time mobile phones were invented), email has taken 15+ years, and the web 10+ years, blogging has been around only 6 years or so. To dwell a bit on how technologies evolve over time, let us look at an elegant concept, the 'S' curve. What this says, very simply, is that every technology has an initial period during which it grows very slowly. As it improves and gains usage, it crosses an 'inflexion point', beyond which growth takes off rapidly***. Further down, the technology reaches a maturity stage where growth once again slackens. Metcalfe's Law, which holds that the usefulness of something goes up exponentially with the number of its users, applies during the high growth section. Thus, in S- curve terms, blogging can be thought of as having crossed the inflexion point, and being about 30% of the way to the peak. In other words, 70% of its potential is yet to be achieved. ______________________________________________________ * If that sounds high, the Czech are reputed to drink 167 liters per capita per year! ** As is clear from the context, we use ‘best’ not as an indicator of quality but to mean ‘the one that has achieved the greatest or most widespread use’. *** Not all technologies, of course, actually cross the inflexion point - many (indeed, most) die out well before they reach that point. |
24 Tips and Strategies on How Everyone Can Blog Right andGet
| By the end of 2004 blogs had established themselves as a key part of online culture. "Blog readership shoots up 58% in 2004 6 million Americans get news and information fed to them through RSS aggregators But 62% of online Americans do not know what a blog is." - Pew Internet & American Life Project Tip #1 - How and Where Should I Start? You should begin your blog with a free blog hosting service such as Blogger (http://www.blogger.com), or other similar free services such as JournalHome.com, LiveJournal.com or Blog-City.com. The learning curve for using such free services allow you to spend more on developing your content rather than worrying about the advanced areas of scripting, hosting, or programming. Tip #2 - The Things You Should Decide to Write About Although not a required prerequisite for you in order to write a blog, it is highly recommended to try to find a topic to write about based on your level of interest and knowledge. The higher your level of interest, the easier it is for you to get your quality content posted on your blog. Always try to choose an area which you can enthusiastically write about on a daily basis.Try to pay attention to a niche which suites you well. A niche is basically a targeted product, service, or topic. Tip #3 - Always stay on topic. Opinions are generally accepted but the content of the items in the blog should all relate to a general theme. The majority of your readers will be interested in the content that relates to a specific defined theme or loosely defined area of interest. Define a topic and try not to run too far away from it. This will ensure that you create a loyal following of interested readers. Tip #4 - Information is king, be informative. If you are attempting to create the impression that you are knowledgeable about a specific industry or sector, be sure that you stay current on news. Checking your facts before you're giving out an opinion or a product review is always a good idea, your reputation is at stake. If by any chance you're utilizing other people's articles for you blog content, ensure that you follow the terms of usage defined by the author. Tip #5 - Old news is not news, but old information can be recycled and made new. While blogging everyday can be strenuous and time consuming, it is important that the information presented is current and accurate. Information, articles or any other archived resources can be recycled / modified to add more substance to your content. As long as they're relevant and informative, there's no reason why it's not a good approach. Tip #6 - Be disciplined and stick to a fixed posting schedule. Realizing that blogging requires time and effort, don't create unrealistic expectations and be unable to deliver. If you have worked hard to develop an audience and a community you don't want to lose them due to lack of communication. If time is not on your side, take advantage of tonnes of automatically updating contents which are available for your blog. Looking at the constantly updating nature of RSS feeds, other RSS feeds from similar topic can be inserted within your blogging post. Tip #7 - Posting Frequency If your blog content is updated frequently, search engines will tend to spider the pages at regular intervals. Updating your blog daily not only keeps your blog more interesting to readers, but it also gives your blog fresh content on a day to day making it more appealing to search engines. To keep your blog traffic and retain your visitors interest it is a must to update your blog daily with multiple entries. You should try to update your blog everyday with at least 2 - 3 or more daily entries, depending on your daily schedule. Tip #8 - Quantity matters. In order to attract the attention of search engines, you will need to produce a relevant amount of content and information. A headline or simple sentence is not going to generate the interest of readers or help with search engine ranking. Be sure to archive old blog posts to develop a large portal of similarly-themed content. Tip #9 - Clarity & simplicity / Short & Concise Keep your posts and blog entries clear and easy to understand. Simplicity always produce better results at the end of the day. Aside from the lengthy article a week for syndication and pub-2403258503801684lication your blog entries should be short & concise (if you can help it). Should you insist on partaking on the lengthy road, try to maintain a clean paragraphing style, proper spacing, use different size, color and bold for your titles as well as the subtitles. Use bullet points, go straight to the point and never run out of topic. Insert images to spice up things if you're an avid fan of long posts. Tip #10 - Utilize the and |
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