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7/16/2007

Blogging For Profit; The Simple Success Strategies Of A 19 Y



A blog is a simple but powerful tool which all marketers and businesses should be utilising to explode their sales, build credibility and improve customer retention.

I've been doing a lot of research with regards to blogging and came across a case of a 19 year old kid who was making something ridiculous like $50,000 a year with a blog on mobile phones, from his bedroom! This is an extraordinary case but clearly there is a good earning potential through blogs, however they do take time to grow and build up a readership.

Blogs provide a very simple, quick and easy means to add fresh content to your website. As I’m sure you’ve heard many times over ‘content is king’ from a search engines’ view point and by providing high quality, regularly updated content your website should benefit with regards to your search engine ranking.

By providing fresh, high quality relevant content you will gain an increase of both first time visitors and repeat visitors, they will come back to check out your new content. Providing it’s interesting, relevant and useful to them, you will begin to build relationships with your readers, increasing your credibility and building their trust in you and your business.

These repeat visitors will be exposed to your messages more and begin to trust you and your recommendations. This in turn will fuel sales and referrals. Just make sure you don’t recommend a product you haven’t tried, if it is bad you will lose all credibility.

Whenever you buy a new product, review it in your blog and be brutally honest, your readers will love you for it. Take a completely unbiased view point and talk about both the positives and negatives of each product. In essence you are providing more of an insight into the product than the sales page itself, this will help convert those prospects that are ‘sitting on the fence’ so to speak. As it has been shown that prospects are seven to ten times more likely to buy from a blog recommendation than from other sources!

There are many ways in which you can monetize your blog, for example, by using it as a tool to promote your own products or affiliate programs. Other ways that you can generate extra income through your blog are through the Google Adsense program, selling banner/link space as your traffic increases or by adding you own opt-in sign up form to which you send your newsletter or other targeted offers.

Your blog can be syndicated using RSS, enabling savvy webmasters to use your blog content on their web pages. This benefits them as they have regularly updated fresh content for their website and benefits you through increased exposure, free targeted traffic and extra inbound links.

To get the most benefit from my blog I use a technique called ‘blogging and pinging’, whereby every time I post to my blog, I ping Ping-o-matic.com to inform the search engines and blog directories I’ve updated my blog.

You should submit your blog feed to blog directories to gain more exposure. You can do this manually however, these are three automated sources that I have had the most success using and best of all…they are free!

http://pingomatic.com/
http://www.rssfeedpromoter.com/.
http://www.feedsubmitter.com/

Be passionate about your blog, love your blog. If you do not then it will become obvious through your posts and you are unlikely to be anywhere near as successful as you could be.

Add to your blog regularly provide good quality content and reviews and you will be on your way to blogging success.

Blogging: Just How Much of a Phenomenon?



In a post in my blog, The Webquarters (www.webquarters.blogspot.com), I talked about blogging’s future. Here we will try and arrive at a “measure" for how successful blogging has become, and how much more it is capable of achieving.

It is pertinent to note that we are not talking about measuring the success of a specific blog, but of blogging as a phenomenon.

Before tackling the admittedly difficult question of measuring its success, let’s pause and ask, What is blogging? At one level, it is a tool which individuals use for communication and self-expression. Indeed, this was the only use conceived initially. As its usage soared, it also emerged as a tool for on-line 'communities' to interact and disseminate news or useful information. The most recent emerging use (completely unancticipated in the early years of blogging's existence) is for commercial organizations to interact with various stakeholders.

Thus, a reasonably general definition of blogging would appear to be, a technology that lends itself for use by individuals, communities or organizations as a means of communication, information dissemination or interaction.

How do we go about establishing a measure of the success of anything? One way is to identify its "potential", and measure what proportion of that potential has been achieved. For example, if your company sells flat-panel TVs, the potential market would probably be equal to the number of households in the world having a household income of more than a certain figure. If you are trying to popularize a new 'world language' that you have invented, the potential probably corresponds to every human in the world speaking the language. If you sell beer, the potential sales would probably correspond to each adult in the world drinking 150 liters a year!*

However, it is frequently difficult to assess potential in this manner. A surrogate, more practical approach would be to identify the 'best' achieved by anybody so far. If you are an athlete, your 'best achievable' may be the current world record in your event. In the TV example above, the ‘best achievable’ may be the sales volume achieved by the market-leading company.

Thus, the problem reduces to discovering the 'best achievable' usage of blogging. To do this, we must stretch our imagination a bit and ask, what are the "best" technologies** that meet roughly the same needs that blogging does, and what is the usage they have achieved? The “best” technologies we have that allow communication, information dissemination or interaction are probably telephones, email, and conventional web sites.

The number of telephone lines (fixed and mobile) in the world is estimated at around 2.1 billion. Similarly, the number of email users is in the region of 600 million.

How many websites exist in the world? Yahoo indexes 19 billion web pages, while Google indexes about 9 billion. Taking the smaller of the two, and assuming the average website has around 20 pages, the number of websites may be approximated as about 500 million.

Let’s be conservative, taking the smallest of the 3 figures (for telephones, email users and websites) which is 500 million. To be play it even safer, let us assume that many websites represent uses that blogs just cannot. So let us say that the figure of 500 million overstates the figure we are looking for by 90%. This leaves 250 million (assuming many websites are defunct, etc.). It appears safe to say that this represents the usage that blogging must achieve. Thus, the “best achievable” number of blogs is, at the very least, 250 million. The current number of around 80 million thus suggests that blogging has covered about a third of the distance to its “best achievable” usage.

Of course, we will be shortchanging blogging if we end this analysis without considering time frames. While telephones have taken 20+ years to reach their current usage (counting only from the time mobile phones were invented), email has taken 15+ years, and the web 10+ years, blogging has been around only 6 years or so.

To dwell a bit on how technologies evolve over time, let us look at an elegant concept, the 'S' curve. What this says, very simply, is that every technology has an initial period during which it grows very slowly. As it improves and gains usage, it crosses an 'inflexion point', beyond which growth takes off rapidly***. Further down, the technology reaches a maturity stage where growth once again slackens. Metcalfe's Law, which holds that the usefulness of something goes up exponentially with the number of its users, applies during the high growth section.

Thus, in S- curve terms, blogging can be thought of as having crossed the inflexion point, and being about 30% of the way to the peak. In other words, 70% of its potential is yet to be achieved.
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* If that sounds high, the Czech are reputed to drink 167 liters per capita per year!

** As is clear from the context, we use ‘best’ not as an indicator of quality but to mean ‘the one that has achieved the greatest or most widespread use’.

*** Not all technologies, of course, actually cross the inflexion point - many (indeed, most) die out well before they reach that point.

24 Tips and Strategies on How Everyone Can Blog Right andGet



By the end of 2004 blogs had established themselves as a key
part of online culture. "Blog readership shoots up 58% in
2004 6 million Americans get news and information fed to
them through RSS aggregators But 62% of online Americans do
not know what a blog is." - Pew Internet & American Life
Project

Tip #1 - How and Where Should I Start?
You should begin your blog with a free blog hosting service
such as Blogger (http://www.blogger.com), or other similar
free services such as JournalHome.com, LiveJournal.com or
Blog-City.com. The learning curve for using such free
services allow you to spend more on developing your content
rather than worrying about the advanced areas of scripting,
hosting, or programming.

Tip #2 - The Things You Should Decide to Write About
Although not a required prerequisite for you in order to
write a blog, it is highly recommended to try to find a
topic to write about based on your level of interest and
knowledge. The higher your level of interest, the easier it
is for you to get your quality content posted on your blog.
Always try to choose an area which you can enthusiastically
write about on a daily basis.Try to pay attention to a niche
which suites you well. A niche is basically a targeted
product, service, or topic.

Tip #3 - Always stay on topic.
Opinions are generally accepted but the content of the items
in the blog should all relate to a general theme. The
majority of your readers will be interested in the content
that relates to a specific defined theme or loosely defined
area of interest. Define a topic and try not to run too far
away from it. This will ensure that you create a loyal
following of interested readers.

Tip #4 - Information is king, be informative.
If you are attempting to create the impression that you are
knowledgeable about a specific industry or sector, be sure
that you stay current on news. Checking your facts before
you're giving out an opinion or a product review is always a
good idea, your reputation is at stake. If by any chance
you're utilizing other people's articles for you blog
content, ensure that you follow the terms of usage defined
by the author.

Tip #5 - Old news is not news, but old information can be
recycled and made new. While blogging everyday can be
strenuous and time consuming, it is important that the
information presented is current and accurate. Information,
articles or any other archived resources can be recycled /
modified to add more substance to your content. As long as
they're relevant and informative, there's no reason why it's
not a good approach.

Tip #6 - Be disciplined and stick to a fixed posting
schedule. Realizing that blogging requires time and effort,
don't create unrealistic expectations and be unable to
deliver. If you have worked hard to develop an audience and
a community you don't want to lose them due to lack of
communication. If time is not on your side, take advantage
of tonnes of automatically updating contents which are
available for your blog. Looking at the constantly updating
nature of RSS feeds, other RSS feeds from similar topic can
be inserted within your blogging post.

Tip #7 - Posting Frequency
If your blog content is updated frequently, search engines
will tend to spider the pages at regular intervals. Updating
your blog daily not only keeps your blog more interesting to
readers, but it also gives your blog fresh content on a day
to day making it more appealing to search engines. To keep
your blog traffic and retain your visitors interest it is a
must to update your blog daily with multiple entries. You
should try to update your blog everyday with at least 2 - 3
or more daily entries, depending on your daily schedule.

Tip #8 - Quantity matters.
In order to attract the attention of search engines, you
will need to produce a relevant amount of content and
information. A headline or simple sentence is not going to
generate the interest of readers or help with search engine
ranking. Be sure to archive old blog posts to develop a
large portal of similarly-themed content.

Tip #9 - Clarity & simplicity / Short & Concise
Keep your posts and blog entries clear and easy to
understand. Simplicity always produce better results at the
end of the day.

Aside from the lengthy article a week for syndication and
pub-2403258503801684lication your blog entries should be short & concise (if
you can help it). Should you insist on partaking on the
lengthy road, try to maintain a clean paragraphing style,
proper spacing, use different size, color and bold for your
titles as well as the subtitles. Use bullet points, go
straight to the point and never run out of topic. Insert
images to spice up things if you're an avid fan of long
posts.

Tip #10 - Utilize the
and tags
Being one of the few most underutilized blogging formatting
tags, these 2 items can help you on emphasizing certain
points, in the most efficient and striking way. Formatting
is simple and straightforward. Just
Hi
World!
and your message will apear
distinctively different from the rest of your text, thus
gets more attention which it deserves. Take note that the
formatting for these 2 tags differ from blog to blog
depending on how the owner defines the tag in the CSS
(Cascading Style Sheets).

Click the below link if you want to read more about CSS.
==>http://www.w3schools.com/css/default.asp

Tip #11 - Keyword-rich.
If the goal of your blog is to increase your visibility,
include related keywords in the title of the blog. Use the
title as a headline to attract interest. Each item post
should have a title that will attract attention but still be
relevant to the post. The title should be no longer than
10-12 words. Experiment with the titles if you must,
possibly try to avoid general and ordinary titles. Try to
include extraordinary and innovative titles to grab the
readers' attention.

Tip #12 - Spell checking and proof-reading.
It only takes a few extra moments and can save you from
having to make embarrassing explanations. The hazards of
Internet is that if you're too late to correct your mistake,
most likely it's already been crawled by the search engines
and read by many. It is extremely essential to think / proof
read carefully twice or even thrice, about what you post
before doing so. Take note of your language and grammar.

Tip #13 - RSS Feeds
RSS to a blog is like fuel to cars. Mostly every single free
blogs or bloggin software out there will have an automatic
RSS feed generating feature. Although it's most unlikely
that you'll find one without a RSS feature, simply leave it
and find a new one, if you happen to come across one without
it.

Tip #14 - The essence of the Internet - Traffic. It's no
secret. You must have traffic to realize the definition of a
blog.. There are numerous ways to build traffic. Paid and
free advertising, viral marketing, search engine marketing,
RSS/XML feeds, word-of-mouth, submitting to numerous blog
and RSS directories, etc. RSSBlogsubmit (
http://www.rssblogsubmit.com) provides a submission service
for your Blog & RSS feeds. You should always use your blog
URL address in the signature of your email, forum
discussions, message boards, or any other communication
media. Never forget to share your blog to your friends,
colleagues, and any other invidious that you know of.

Tip #15 - Track Your Blog
Tracking your blog does not have to be overly sophisticated
usually a simple free page counter like StatCounter.com,
ActiveMeter.com, Extremetracking.com or Sitemeter.com will
do the trick. Install (copy/paste) the code into the html of
your blog template and start tracking your visitors. Its
better to use a service which gives you advanced traffic
analysis, such as keyword tracking information, referral
information, and search engine information. Visitors,
returning visitors, and unique visitors should be standard
for any page counter service you choose.

Tip #16 - Make use of your Blog's statistical and tracking
information. Believe it or not, your visitors' information
from your tracking scripts will provide you priceless
information on how you can attract more readers. Keep note
on the keyword terms used from search engines which bring
you traffic. You can identify relevant closely related
topics which you can venture into and add more variety into
your blog, yet staying very much in topic. Simply put, more
topic coverage and more variety = more traffic. You may
analyze your tracking information further on how you can
strategize your blog's content. You can also apply some
keyword optimization strategies here.

Tip #17 - The essence of your Blog is your Audience, listen
to them. Always interact with your readers who post comments
on your blog. Reply with a brief thank you note or just
simply attend to their questions if they have any. It's a
proven fact when there's a direct human interaction and
knowing the fact that there's a "real human" at the other
end of the blog makes most of them coming back. If your
audience provide suggestions, comments or feedbacks, take
them constructively and inform them if you have any desires
of implementing such ideas on your next update. And of
course, don't forget to thank them for their ideas. If it's
a great idea, why not throw in a free gift? Mention their
website in your blog?

Tip #18 - Create and increase the "Why Must I Return" Value
to Your Blog
Everyone knows the fact that Blogs get a huge level of
returning visitors because of its constantly updated
content. Why don't you add more interesting items to that
return value by having fixed periodical posts / offers, e.g.
Monday Top 10 Tips, Picture of the Week, Free Bonus of the
Month, Free Daily Wallpapers, etc. to give them the absolute
excuse to return to your blog. As long as you can
efficiently and appropriately increase that Return Value
constantly, it is mostly guaranteed that you'll be getting
tonnes of repeated visitors, period.

An advance notice, prelaunch announcement or anything
similar to that also can act as a short term return value
strategy. Encourage readers to comment on your such notices
/ posts. Experiment and play around with this idea.

Tip #19 - Multiple blogs
It never hurts to use multiple blogging accounts to attract
more people. You can even have multiple blogs within
Blogger.com itself, but you may also want to try different
free blogging services such as JournalHome.com,
LiveJournal.com, Blog-City.com, etc. Should you have the
urge to have multiple similar duplicates of your blog just
to gain more traffic, it is wise to avoid it as search
engines / feed directories might translate that as excessive
redundant information which simply brings you trouble, and
you're tend to get penalized, banned or even accused of
spamming.

Tip #20 - Digital Art, Creative Graphics Another proven fact
- Monotonous and continous display of text will make your
readers run away! Try to include non- advertising graphics,
pictures, photos, and art in your blog entries, but try to
keep them at a limit. Too many graphics also mean slower
loading time and messy text and graphical combination. You
don't want your blog to look messy. Most of the time,
graphics can bring your blog to life. Pictures can make
boring texts interesting no matter how long it is. Graphical
elements are by far the fastest message delivering element
available on the net today. It may deliver various messages
by a split second of a look.

Tip #21 - Maintain a Personal Blog
A blog is most successful when it is kept personal. Try to
include personal experiences which relates to the topic of
your blog entry. Stay away from the business style of
writing. Write with a more personal style and use first-
person narratives. Share product reviews and personal
endeavors, instead of trying to make it sounds like you're
selling.

Tip #22 - Credibility & Popularity
As thing progresses, things need to change in order to cope
with the flow and nature of development. If your number of
readers are reasonably huge, and still using a free blogging
service to get your messages out, you may want to consider
getting your own domain name and hosting plan to have a more
personalized Blog.

Domain names and hosting plans are pretty much
straightforward. Research is all what it takes to get the
best of all the available options. For the most highly
recommended comprehensive listing of Free Blogging software
out there, drop by at http://www.opensourcecms.com/. This is
by far the best place to drop by if you want to get your
research done about which blogging software to choose.
Reviews, ratings, pub-2403258503801684lic votes, demos, etc are provided. And
the best thing is, all of them are Open Source, which means
they are totally free. Try going through the server
requirements for each software before purchasing your
web hosting.

Tip 23# - Customize the look of your Blog
If you happen to be using one of the Free blogging services
out there, you might notice that most of us are using the
same template again and again for our blogs. It is well
understood that not everybody has the technical knowledge to
change the layout as how they want it to be, but if you have
the knowledge, by all means try to customize it and make it
look DIFFERENT. You can grab that extra attention, if you're
different in certain ways. Create that image for yourself.

Tip #24 - Blog and Make Money

Once your blog has gained some real momentum and your blog
traffic is increasing then it is time to start thinking
if you want to turn your traffic into profit. Some of the
recommended income generating sources are as follow :-

Google Adsense, Amazon Associate program (www.amazon.com),
Blogads.com, Crispads.com, Tagword.com, Affiliate Programs
and any advertising related text links can be your place to
start off.

Final #Tip - Conclusion.
Following these blogging tips should make your blogging
experience much more rewarding. Blogging is generally done
out of interest and enthusiasm and sometimes for income
generating purposes. The flexibility of blogging will never
cease to expand. Through time, dedication, and persistence
you will be rewarded with all the royalties of blogging